In October, 2011, I was very pleased to receive an award for prowess in Social Media Marketing.
The award was presented by the prestigious international group, Luxury Real Estate. Based in Seattle, with their head office in the tech savvy "Emerald City", the LRE group membership is truly global....
In this post-Internet era, which has completely changed the landscape of real estate marketing & sales, it is essential to acknowledge that we are now in that Global Village time (thank you, Marshall McLuhan, for your wise forecast words, back in the 70s)...technology has changed the face of all business, and especially all people-centric ones.
As the first realtor on Salt Spring & the Gulf Islands to have a website, & one of only a handful in B.C. to have a website that early (1996), I have always explored the shifts & opportunities of our time. One has to be "in the now" in our business.
In early 2008, I began to pay attention to the burgeoning social media revolution...it was seemingly completing the shifts delivered by those early Internet days of the mid-90s.
The digital world is a consumer-centric one. It's a bottom up model, and the old top down dynamic is over. Twitter can create a societal revolution, and in an eyelid's blink. Facebook & Twitter & YouTube are knitting & perling us into a connected mesh of community experience.
The blurring of our once separate selves continues...the personal & the corporate have become holistic. It's just about "us"....
Marketing, then, has changed dramatically...to meet the consumer's changed demands. The experience of connection is a part of it.
I've been blogging since 2005, and consistently experiment with the current social media options...new ones keep flooding in. It is a necessity to connect the information needed with the person who needs it, of course...the methodology of doing so has changed. It is not business as usual!
More info about this dynamic marketing opportunity, & how it can benefit you, in selling or buying your Gulf Islands/Salt Spring Island property? Call me!
liread33@gmail.com
How may I help you to discover special Salt Spring Island & the Southern Gulf Islands? Call me!
