Decermber 13, 2009.
In a recent U.S. Time Magazine article (the Canadian version was shut down back in the early Fall, remember...going the way of a lot of print publications), the focus was on a new consumer responsibility. In a purchase, the choice now tends to be "for the good". Ethics is a growing concern of corporations, as they understand that consumer perception of them, & what they stand for, will affect their bottom line.
It may be, then, that the outcome of the economic meltdowns, which had their beginnings in the spendthrift mentality of the early 2000s, will be a more selective consumer profile.
This is occurring at the same time as the "green revolution" in home design/construction techniques has become mainstream, and therefore a necessity not a "frill". It's also occurring at a time where the internet has created a consumer in control mode of all processes...whether it's in business, or in the media, or in any information dissemination, including politics.
There is no "expert" voice...we are all in this together, evenly weighted, and therefore any one of us is able to be the individual that sets the 21st Century ethic firmly on its path. Hmmm...that is an incredible shift from macro/generalist/group-think to micro/niche/individual responsibility.
So, there really is no "them", only "us"?
Have to think this through!
Meantime, am lighting the third candle for the Advent season...the candle of HOPE. Something we could all ponder....
How may I help you to discover special Salt Spring Island & the Southern Gulf Islands? Call me!
