Li's Blog

Change continues...the bringer of opportunity....

Li Read's office
There are many changes currently underway in how real estate is conducted...reflecting overall changes to all businesses in this post-internet world.

Raw data is not information... statistics need surround sound to give them substance...they need a point of view. Information needs interpretation to be meaningful. This interpretive function may be the key to a realtor's role, in ongoing property transactions.

The search capability of the early internet meant a potential property consumer could do a lot of early area background inquiring: schools, neighbourhoods, sports and entertainment facilities, transit options, weather, and so on. The MLS allowed a consumer to seek listings available in an area of interest. Boards (the portal for a realtor to put their listings on the geographic MLS system) tried to control that MLS information, under the guise of protecting privacy, but this is no longer possible. New company models have also explored new commission formats.

Both Zillow and RedFin are now entering Canada, and the previous control by CREA (Canadian Real Estate Association) of the MLS system has been erased (challenged in a long court case under Competition Act). "Everything" will now be searchable and the role of a realtor/traditional real estate company models will subsequently be changed forever. The changes to the Real Estate Services Act of B.C., in June 2018, are furthering shifts in a realtor's purpose.

The point of all information is to inform the consumer. Back to that concept of meaningful: how will a consumer know how to judge raw data? Real estate is not the same as buying a car, or booking a holiday, or buying furniture online. Raw data is only a beginning of the process, and it saves time (the scarce commodity in our "always on" world), but it does not give undertone. Real estate has an emotional component to consumer choices...raw data does not express emotional quotients. Real estate offerings are highly is buying a home and not a house. How to bring meaningful information, in a searchable format, on these intangibles?

Enter the real estate interpreter: it may be, though, that this interpretation will be offered in a zoom or webinar format, and not face to face in an office. An experiential process is possible...AI can be expanded to offer more than statistical data....

In change lies opportunity.

Welcome your thoughts on the changing role of real estate sales and realtors. What is it that you are seeking, in an online real estate search?



How may I help you to discover special Salt Spring Island & the Southern Gulf Islands?   Call me!

Comment balloon 3 commentsLi Read • February 27 2019 10:37PM
Change continues… the bringer of opportunity…
There are many changes currently underway in how real estate is conducted… reflecting overall changes to all businesses in this post-internet world. Raw data is not information… statistics need surround sound to give them substance… they need a… more
Early Spring says hello on Salt Spring Island…
Here it is… the closing days of January. Although the calendar still says Winter, the signs of Spring are whispering all around us. February, in the great Pacific Northwest Coast, spells the message of Spring… and the turn of the calendar page to… more
Change, change… a little of this and more of that.
Change, change… everywhere a change… that 1960s lyric had it right. Of course, with change, there's always that law of unexpected consequences. Block chain technology is now our surround sound, and it will complete the demise of "the middle… more
Salt Spring's foodie revolution continues… eat well, eat local.
Salt Spring Island showcases a foodie paradise. Yes, the Island has long been famed for being an authentic artists colony… and that is important to the rhythm of the lifestyle. The many agricultural pursuits now underway on this essentially rural… more
Salt Spring Island… the treasure of the Canadian Gulf Islands
Salt Spring Island offers a very pleasing year-round lifestyle opportunity. Almost everything necessary to enjoy a 21st century lifestyle is available "on Island". It's also easy to visit Vancouver Island communities, if desired: check… more
Salt Spring Island… a "pocket place"? I think so.
As we all emerge into the "real 21st Century", with its mainstream evolution into the world of Artificial Intelligence, there begins to be a craving for simpler times. It's a search for what I call "Pocket Places". The Islands… more
It's really true… Salt Spring Island is an artist's community
Salt Spring is famous as an authentic artists community… galleries in Ganges Village and also several studios around the island, open to visitors. Painters, sculptors, fabric artists… musicians… actors, dancers… writers… ceramic artisans… an… more
A little farming may be in your future? Check out Salt Spring Island
Agriculture is one of the important parts of the Salt Spring community… along with the Arts and the alternative health and wellness focus. The Saturday Market, the Tuesday Farmer's Market, the farmgate stands, the Farm Dinners in the summer season… more
Discover "real reality" on Salt Spring Island…
Luxury is an interesting word. Leafing through luxury home magazines, there are a lot of homes with marble, state of the art kitchens, spa style bathrooms, pool complexes… these are luxurious. For Salt Spring and the Southern Gulf Islands,… more
A lot of change… a little space to stay the same?
Change, change… everywhere a change… isn't that a riff from a 1960s anthem? Maybe the cultural, economic, societal, political changes that were erupting in the late 1960s are just now entering their fruition time? Might be worth being a bit of an… more